Services

We deliver Intelligence and Service.

To gain more sales, income and profits, it is advisable that you develop a business model and its commercial plan.

Consultancy

Our consultancy services are tailored to unlock your potential and steer you towards success. We have successfully worked for important companies of very diverse industries, like : Philips, Microsoft, GNP Seguros, GE General Electric, Caterpillar, Tecnológico de Monterrey ITESM, Greengates School, Carol Baur, Salvaje Tentación , Boston Consulting Group.

Management and Execution

We design create, manage and execute million-dollar campaigns getting the greatest accolades from the industry, like The Best Campaign of the World for Holcim, Switzerland.

Best Idea for Television Program, and multiple awards in the Content Creation and Broadcast Industries for our design work and successful product management. Partner with us and together we will turn your challenges into opportunities.

SIGNAL GROUP is a consulting and business development company that helps companies and businesses improve their sales and grow professionally.

I am José María Noriega Fernández, CEO and founder of SIGNAL GROUP. With solid training and more than 45 years of professional experience in various industries.

Why are we called SIGNAL?

Our mission is to be a guiding signal for companies and businesses seeking to improve their results. We are a team of professionals with extensive experience in marketing, planning and development, and audiovisual communication. We have worked with companies all over the world,
from small startups to large corporations. “Signal” comes from Old French, meaning “signal” or “distinctive mark.” In our context, it is more than that.
It is to stand out, communicate effectively and point the way to success.

What we offer?

We offer success, intelligence and service on a wide range of consulting and business development services

Strategic advice

SIGNAL GROUP, led by José María Noriega Fernández, offers extensive consulting and business development services to enhance sales and professional growth. The company’s focus on strategic business plans, marketing, communication, and product management has benefited renowned clients such as Philips, Microsoft, and GNP Seguros. Their training programs and personalized support aim to transform challenges into opportunities for success.

Corporate Communications Strategic Marketing & Advertising

• Development of strategic business plans
• Marketing, advertising, promotion and sales
• Product management, outsourcing, finance evaluation and development of new products and services
• Communication and public relations

Commercial Framework / Definition of Products /
Markets Matrix

The business framework refers to the overall structure that a company uses to address and manage its presence in the market.

Key Components:

Products or Services:
Listing of the products or services that the company offers. They may include different product lines,
variants or specific solutions.
Markets or Segments:
Identification of the various markets or customer segments that the company addresses.
These segments may differ in terms of demographics, purchasing behavior, needs and preferences.
Relationship Analysis:
Evaluation of how each product fits each market.
This involves considering market demand, competition,
trends and any other relevant variables.

Importance and Usefulness:

Strategic Approach: 
Facilitates the efficient allocation of resources by focusing on products that are most suitable for certain markets, thus maximizing performance and profitability.
Resource Optimization:
Facilitates the efficient allocation of resources by focusing on products that are most suitable for certain markets, thus maximizing performance and profitability.
Identification of Opportunities and Threats:
Helps identify opportunities for expansion into new markets or new product development, as well as mitigate threats by evaluating current performance in existing markets.
Adaptation to Market Changes:
Provides flexibility to adapt to changes in the market environment, allowing adjustments to the product portfolio and segmentation approaches as necessary.
Continuous Improvement:
Facilitates continuous improvement by providing a clear view of how products and markets are evolving over time, allowing for strategic adjustments and refinements.

Broadcast Technologies

Content Creation

We produce impressive content for the best companies

• Universities, Schools, Governments and Institutions
• Advertisements and Commercials
• Cinema Video & Television
• Live Video, Parades, Courses
• Keynote Conferences
• On Demand Closed Circuit TV
• Captive Audiences + traffic + visits + impact = greater profits

GNP INSURANCE Rosenda Martínez, Director of Communication and Corporate Image and General Coordinator of Nuestro México del Futuro, Mexico City Area, Mexico

“The Signal Group team is extremely professional, they have a leader with extensive experience, who will go beyond his duties in the development of the project and will always contribute with his extensive knowledge to improve the overall result. Efficiency, precision, speed, experience and great disposition is what I got from them.”