Signal Group
CEO José María Noriega Fernández, C.A.S.
CEO – CRO – CMO Advisory and Board Member
Director – Executive Producer
Culture Transformation – Award Winner – Keynote Speaker |
Signal Group, led by CEO José María Noriega, is a multidisciplinary team specializing in marketing, business development, and audiovisual communication. They provide comprehensive solutions tailored to enhance productivity and sales for various industries.
The most beautiful people are free, have enthusiasm, intelligence and try to maintain integrity and consistency.
Las personas más hermosas, son libres, tienen entusiasmo, inteligencia e intentan mantenerse con integridad y congruencia
José María Noriega Fernández is a senior board advisor and independent director with more than 40 years of experience helping organizations grow and expand globally. He has worked with founders, CEOs, and boards in Latin America, the United States, and Europe on strategies for revenue, brand value, market entry, and innovation. His career includes leadership roles as Chief Revenue and Marketing Officer, advisor to global companies and public institutions, and founder of SIGNAL GROUP, a firm focused on marketing, retail innovation, and content growth.
He has successfully repositioned brands, developed award-winning product strategies, and helped organizations shift to value-driven, competitive brands. José María is known for his strategic insight, ethical leadership, and ability to simplify complex markets and new technologies, like artificial intelligence and immersive media, into actionable decisions for boards. He has been a member of the NAB Show Exhibitors Advisory Committee in the United States and advises on governance, innovation, and long-term value creation. His solutions include designing exhibition spaces, creating visual merchandising strategies, effective marketing, business planning, and product management.
José María Noriega is a talented producer, director, and cinematographer recognized for his enthusiasm, marketing abilities, and great service attitude.
Signal Group tiene una trayectoria de éxito trabajando tanto con empresas emergentes como con empresas establecidas a nivel mundial.
Signal Group es un equipo multidisciplinario especializado en marketing, desarrollo de negocios y comunicación audiovisual. Ofrecemos soluciones integrales para empresas. Estas soluciones incluyen diseño de espacios de exhibición, estrategias de visual merchandising, marketing y publicidad efectiva, planificación estratégica de negocios y gestión de productos.Nos dedicamos a ayudar a los clientes a lograr una mayor productividad, ventas y beneficios sociales. Y lo logramos con enfoques innovadores y creativos. Nuestra capacidad abarca varios sectores, lo que garantiza estrategias personalizadas para cada cliente.
• INTELIGENCIA Y SERVICIO
• DESARROLLO COMERCIAL
• COMUNICACIONES AUDIOVISUALES
• MERCADEO VISUAL
• PANTALLAS DE MOVIMIENTO
• SEÑALIZACIÓN LED
• MULTIMEDIA DIGITAL
• REALIDAD VIRTUAL
• ESTRATEGIA COMERCIAL
• PLANEACION • DESARROLLO
• EJECUCION
Signal Group has a history of success working with both startups and established companies globally.
We help clients boost productivity, sales, and social benefits through creative solutions. Our expertise covers various sectors, providing customized strategies for each client.
Executive Production & Directing
Marketing & Advertising Strategy,
Professional Experience:
Founder & CEO, Signal Group
Strategic Business Development, Advertising, Marketing, Multi Media Production
VideoWorld Studios Digital Cinema Society
Executive Producer & Director, Multinational Networks (TNT, MTV, The International Football Channel, KBS, The Weather Channel)
Consultant for Governments and Multinational Companies
Education:
Certificate of Advanced Studies Master on Technology
master’s CAS Certificate — Brunel University, London, England
Bachelor of Engineering (With honors) — UNAM, Mexico
Skills:
- Strategic Business Planning
- Creative Thinking & Innovation Strategies
- Communication & Team Coaching
- Client Relationship Management
Customers & Clientele:
- Television Companies
- Government Institutions
- National & Multinational Companies
Achievements:
Multiple Awards for Large-Budget Marketing Campaigns & TV Commercials. José María is dedicated to helping people and organizations succeed through effective communication and creativity. He aims to boost productivity, sales, social benefits, and profits for his clients. As a skilled producer and director in digital cinematography, he is proficient with camera systems like Sony, Panasonic, Canon, and BlackMagic Cinema.
References, Keynotes and Awards
2023 NAB National Association of Broadcasters
Ing. José María Noriega Winner Product Of The Year Nab 2023
2017- 2023 NAB National Association of Broadcasters
NAB Exhibitor Advisory Committe International Exhibitors Representative
2024 Colegio de Profesionistas de Telecomunicaciones Informática y Estandarización de Tecnologías, AC
Conferencia Magistral 2023 BROADCAST MEXICO
2023 International Coach for Excellence: Intelligence and Service
2023 Telemundo Expo Cine Video y Television Expo Pantalla
Conferencia Magistral Navegando la innovación con Inteligencia artificial
2022 MASTER CLASS
La importancia de la iluminación en la virtualización de contenidos. Virtualidad y Metaverso nuevas tendencias del próximo futuro
CONFERENCIA MAGISTRAL
Importancia de la Iluminación en la Creación de Atmósferas Narrativas Lima, Perú
CONFERENCIA MAGISTRAL
Edu Summit Virtualization and Collaboration for Education Pontificia Universidad Javeriana, Bogotá, Colombia
CONFERENCIA MAGISTRAL
2018 Bogotá, Colombia Sustentabilidad y Ecología en Estudios de Televisión Ing. José María Noriega
CONFERENCIA MAGISTRAL
Virtualidad y Metaverso: Nuevas tendencias del próximo futuro Ing. José María Noriega
La iluminación teatral y nuevas tecnologías: una visión desde los creadores
2021 Distinción de ORO Diosa Tlahui Mercadotecnia Internacional
Ing. José María Noriega GOLD DISTINCTION
CONFERENCIA ACADÉMICA
La importancia de la mercadotecnia en la construcción de culturas empresariales de excelencia
2019 Best of Show PRODU Award Technology NAB
Ing. José María Noriega
2018 Winner Best of Show Award Digital Video
Ing. José María Noriega Conferencia Magistral Sustentabilidad y Ecología en Estudios de TV
2017 Winner Best of Show Exhibit and Product
CMO Head Designer Ing. José María Noriega
Product Manager Ing. José María Noriega Head Designer
2017 Winner Best of Show Booth Design Exhibit
2017 CINEGEAR Winner & Sponsor Film Series Paramount Studios, Los Angeles
2017 Winner Best of SHOW NAB & CINEGEAR
1996 “Best Marketing Campaign in the World.”
This program received the First Prize from the Swiss company HOLDERBANK, now known as HOLCIM. Mr. Noriega, CEO of Signal Group, created the “Mi Casa” program for Holderbank, also called “Cementos Apasco.” It included a comprehensive marketing and business development campaign featuring on-site promotions, field promotion for distributors, mobile promotion teams, video training programs, socio-territorial mapping, magazine advertising, outdoor advertising, on-site training for thousands, radio ads, and television advertising, along with conventions.
FIRST PLACE “Best idea for a television program” NATPE 2001
Awarded to Ing. José María Noriega, CEO and Executive Producer of Signal Group, by Digital Journey: Stories for a Networked Planet. Presented by Sun Microsystems and Executive Producers Robert Lundahl and David S. Howard of Digital Journey.
Earthtripping Executive Producer in México
In 2008, Zohn hosted Earth Tripping, a six-episode TV series about being an earth-friendly traveler. It demonstrates natural and eco-friendly travel methods.
Board references and advisory case studies available upon request.
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SIGNAL GROUP 