How courage relates with Marketing and Advertising in the New Era of Content Creation
Bravery, Courage and Determination in Marketing and Advertising play a vital role in the ever-evolving landscape of marketing and advertising.
Un negocio billonario: Hot Wheels • Matchbox • Mattel
In the new era of content creation, it takes courage to break through the noise and make a lasting impact on your audience.
The Mattel / Barbie / HotWheels / Monster High
Success; case studies and examples
After the great success of their film, the live-action Barbie movie, was re-released in IMAX theaters with extra special bonus footage. The film was also available to rent or purchase on VOD platforms like Prime Video Apple TV and the Microsoft Store.
Marketing professionals who embrace courage as their compass can navigate the challenges and opportunities with an empathetic approach.
As of August 4, 2023, the Barbie movie has grossed over $1.43 billion at the worldwide box office, making it the seventh-highest-grossing film of all time, and the second-highest-grossing film of 2023.
Mattel and Warner Bros. have announced that they are developing a sequel to the Barbie movie, as well as a live-action TV series based on the franchise. They are also reportedly working on other related projects, such as video games and animated specials.
Mattel CEO Ynon Kreiz‘s plan to turn toy brands into media IP, it’s just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of “Monster High” and “Hot Wheels.”
The sale of Barbie dolls is still Mattel’s main source of revenue, accounting for over half of the company’s sales in 2022. It is the best-selling product in the toys, dolls category on Amazon
Do Mattel really believe in movies?: Check this interesting Memo from the very Andrew Wallenstein Chief Media Analyst & President @Variety
PHOTO ILLUSTRATION: VARIETY VIP+: ADOBE STOCK; KREIZ: AMY SUSSMAN/GETTY IMAGES
Barbie believes in the power of representation and is committed to giving all kids the chance to see themselves in the dolls they play with and the stories they imagine. Increasing representation in our product, content, role models and marketing continues to be a top priority. However, the success of the Barbie movie has shown that the franchise has the potential to be a major player in the media universe.
Six-Nominee Expansion Adds Opportunity For More ‘Barbenheimer’ Actors
If Mattel can successfully develop more Barbie-related content, it could significantly boost the company’s bottom line.
Oscars Predictions: Costume Design
The Signature Series is a line of Barbie dolls that are designed to be more realistic and diverse than traditional Barbie dolls. The dolls are often inspired by important cultural characters and or folklore events like Día de Muertos and Monster High
They also rely in real-world women, like Mexican Diva Maria Felix and the dolls come in a variety of shapes, sizes, and skin tones.
También dependen de mujeres del mundo real, como la diva mexicana María Félix, y las muñecas vienen en una variedad de formas, tamaños y tonos de piel.
Designed by Carlyle Nuera, Félix’s Barbie features a custom face mold modeled after her likeness, highlighting her trademark sharp cheekbones and arched eyebrows. The doll wears a strapless gold evening gown wrapped in sheer black fabric, which matches her neck scarf. Other accessories include opera gloves and oversize chandelier earrings. A certificate of authenticity and a stand also come with the doll
Diseñada por Carlyle Nuera, la Barbie de Félix presenta un molde facial personalizado modelado a partir de su imagen, resaltando sus característicos pómulos afilados y cejas arqueadas. La muñeca lleva un vestido de noche dorado sin tirantes envuelto en una tela negra transparente, que hace juego con su pañuelo. Otros accesorios incluyen guantes de ópera y aretes tipo candelabro de gran tamaño. La muñeca también incluye un certificado de autenticidad y un soporte.
The Signature Series is important financially because it attracts a new audience of collectors who are willing to spend more money on high-quality dolls.
Table showing the sales of dolls by countries:
Tabla que muestra las ventas de muñecas por países:
| Country | Sales |
| United States | 1,000,000 |
| United Kingdom | 500,000 |
| Canada | 250,000 |
| Germany | 100,000 |
| France | 50,000 |
The Importance of media and cultural ties from Mattel for Mexico and Latinamerica
According to a recent report by Euromonitor International, Barbie doll sales in Mexico and Latin America are expected to reach $500 million in 2023. This represents a growth of 5% from 2022.
Marketing and Advertising leadership enters a new era of content creation Mattel has developed new dolls in very important cultural icons like Frida Kahlo Barbie. but Descendants of the artist want it off the shelves
Según un informe reciente de Euromonitor International, se espera que las ventas de muñecas Barbie en México y América Latina alcancen los 500 millones de dólares en 2023. Esto representa un crecimiento del 5% respecto de 2022.
Mattel is the world’s second largest toy maker in terms of revenue, after The Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels,
Barbie and Hot Wheels were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021by The NPD Group, a global information research company.
Mexico is the largest market for Barbie dolls in Latin America, accounting for over 40% of all sales. Brazil is the second-largest market, followed by Argentina and Colombia.
Mattel has also been successful in adapting Barbie to the Latin American market by launching dolls that are inspired by local culture and celebrities. The popularity of Barbie dolls in Latin America is due to a number of factors, including the region’s young population, strong cultural ties to the United States, and Mattel’s successful marketing campaigns. For example, in 2022, Mattel launched a Barbie doll inspired by the Mexican singer Thalía. They also launched other figures like Celia Cruz. The growth of Barbie doll sales in Mexico and Latin America is expected to continue in the coming years, driven by factors such as rising incomes and expanding retail distribution.
Successful marketing campaigns
Are the result of audacity and risk-taking. They are crafted by individuals who dare to experiment, push boundaries, and venture into uncharted territories. By fearlessly exploring unexplored avenues, marketers can seize opportunities, make meaningful connections, and engage their target audience on a deeper level. In this rapidly changing digital age, consumers are inundated with countless advertisements and promotional messages. Standing out in this vast sea of content requires marketers to step outside their comfort zones and be daring in their strategies. It takes courage to challenge conventional norms, embrace new technologies, and explore innovative storytelling methods.
Eric Trabb NAB SVP, Business Development and Chief Customer Success Officer presenting the NAB SHOW 2023 PRODUCT OF THE YEAR AWARD to Ing. José María Noriega CEO SIGNAL GROUP
Campañas de marketing exitosas
Las campañas de mercadotecnia exitosas son el resultado de la audacia y la asunción de riesgos. Están elaboradas por personas que se atreven a experimentar, traspasar límites y aventurarse en territorios inexplorados. Al explorar sin miedo caminos inexplorados, los especialistas en marketing pueden aprovechar oportunidades, establecer conexiones significativas e involucrar a su público objetivo en un nivel más profundo. En esta era digital que cambia rápidamente, los consumidores se ven inundados con innumerables anuncios y mensajes promocionales. Destacar en este vasto mar de contenido requiere que los especialistas en marketing salgan de sus zonas de confort y sean atrevidos en sus estrategias. Se necesita coraje para desafiar las normas convencionales, adoptar nuevas tecnologías y explorar métodos innovadores de narración.
Best Marketing Campaign in the World
This program was awarded the First Prize by the Swiss corporation HOLDERBANK now HOLCIM, Working as the CEO of Signal Group Mr. Noriega developed the “Mi Casa” program for Holderbank AKA “Cementos Apasco.” A 360 degree marketing and business development campaign
Gold Distinction
International Recognition
Antifragility, Risk-taking and Innovation, Skin in the Game, Embracing Uncertainty, Narrative and Storytelling, Black Swan Events
Nassim Taleb’s concepts of courage primarily revolve around the idea of embracing uncertainty, taking risks, and navigating unpredictable situations. Antifragility: Taleb introduces the concept of “antifragility,” where systems and individuals don’t just withstand shocks but actually thrive and improve from them. In the realm of content creation, marketers and advertisers can apply this by being open to experimenting with new strategies and formats.
Antifragile by Nassim Nicholas Taleb:
SIGNAL GROUP 
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