In other media such as film, television and even traditional advertising, ongoing IP is the Holy Grail, the ultimate aim. This is not so in branded entertainment where productions tend to be one-offs. For example, the studio-level feature film world is largely returning IP.
Sourced through Scoop.it from: www.thevideoink.com
#VIDEO #MARKETING #EXCELLENCE #AWARD FEB 23 NEW YORK CITY http://www.thevideoink.com/features/branded-tv/branded-entertainment-franchise/#.VqwTAvnhDIU In other media such as film, television and even traditional advertising, ongoing IP is the Holy Grail, the ultimate aim. This is not so in branded entertainment where productions tend to be one-offs. For example, the studio-level feature film world is largely returning IP.
SIGNAL GROUP 
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