IBC Content Everywhere 2015 – IBC Content Everywhere Q&A: Gary Hamer, SVP Sales and Business Development, SmartLabs

The biggest threat to the market sector is the business model. The consumer is demanding to pay less and to only pay for content they want to watch. We are now seeing cord cutting and trimming being reported in many markets and younger views are rejecting scheduled TV viewing almost completely. The entire ecosystem needs to adapt to these demands. 

Sourced through Scoop.it from: www.ibcce.org

The biggest threat to the market sector is the business model. The consumer is demanding to pay less and to only pay for content they want to watch. We are now seeing cord cutting and trimming being reported in many markets and younger views are rejecting scheduled TV viewing almost completely. The entire ecosystem needs to adapt to these demands.