Facebook Video Surging, But YouTube Still Offers Advertisers More Options

Has Facebook’s video ascendancy over the past year been enough to make rival YouTube nervous, and convince advertisers its a viable alternative to TV? Advertisers say not so fast. Top ad buyers report that while Facebook’s video view numbers are undoubtedly impressive, in terms of actual ad inventory, Facebook still pales in comparison to YouTube, which has a much more mature video ad business. There is also a marked difference between how ads perform on Facebook versus YouTube that advertisers

Source: blogs.wsj.com

Facebook’s video view numbers are undoubtedly impressive.