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McDonald’s Unveils the Simplest Ads It’s Ever Made

Last summer, TBWA Paris unveiled a bold campaign for McDonald’s that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald’s? Not in those ads.) Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist.

VIDEOWORLD‘s insight:

La simplicidad se impone en la #Publicidad y le #Mercadotecnia Revela McDonald los anuncios más simples jámas realizados en una sencilla iconografía sin mención de marca…y aún asi conservan la personalidad de McDonald´s

See on www.adweek.com

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